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Slipknot Ties Up Third No. 1 Album on Billboard 200 Chart With 'We Are Not Your Kind'

Slipknot scores its third No. 1 album on the Billboard 200 chart as the rock band’s We Are Not Your Kind bows in the top slot. The album earned 118,000 equivalent album units in the week ending Aug. 15, according to Nielsen Music. Of that sum, 102,000 were in album sales.

We Are Not Your Kind was released on Aug. 9 via Roadrunner Records, and is the group’s first studio album since 2014’s .5: The Gray Chapter.

The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units. Units are comprised of traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). The new Aug. 24-dated chart, where We Are Not Your Kind enters at No. 1, will be posted in full on Billboard's websites on Aug. 20.

We Are Not Your Kind is the first hard rock album to lead the Billboard 200 since Foo Fighters’ Concrete and Gold entered at No. 1 with 127,000 units on the list dated Oct. 7, 2017. We Are Not Your Kind also tallies the largest week for a hard rock album, in terms of units earned, since Concrete.

We Are Not Your Kind’s big week was boosted by sales of the album generated from a concert ticket/album sale redemption offer with Slipknot’s tour, which started on July 26.

In total, We Are Not Your Kind is the band’s fifth top 10 effort on the Billboard 200. The act previously visited the region with .5: The Gray Chapter (No. 1, 2014), All Hope Is Gone (No. 1, 2008), Vol. 3: (The Subliminal Verses) (No. 2, 2004) and Iowa (No. 3, 2001).

The new album was led by the single “Unsainted,” which became the act’s seventh top 10 hit on the Mainstream Rock Songs airplay chart (July 6-dated list). Back in June, the single peaked at No. 4 on the Hot Rock Songs chart, which blends airplay, streams and sales data to rank the week’s most popular rock tracks.