Mon, May 13, 2019

Evidence is mounting that fast-food chains from Chick-fil-A to McDonald's will be forced to add vegan menu items — or face the consequences

The Beyond Burger is one item helping to bring plant-based meat into the mainstream.


Vegan and vegetarian menu items are taking the world of fast food by storm.

On Monday, Impossible Foods announced a $300 million series E funding round led by Temasek and Horizon Ventures. The news comes on the back of Beyond Meat's explosive public debut in early May, with shares soaring 163% on its first day of trading.

Restaurant chains are helping propel the companies' massive growth and fuel plant-based vegan menu items' mainstream acceptance.

Chains including TGI Fridays, Carl's Jr., and Red Robin serve either the Impossible Burger or the Beyond Burger. Del Taco announced that its vegan Beyond Taco was on track to be one of the chain's best-ever new-product launches. And Burger King announced that it has partnered with Impossible Foods to roll out the Impossible Whopper nationally by the end of 2019.

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