Netflix is killing the binge-watching habit for a number of its original shows. The streaming service is adapting a per-week episode release model, starting with The Great British Baking Show (Collection 7) and Rhythm & Flow, the rap competition series helmed by Cardi B, Chance the Rapper and T.I.
According to reports, Netflix’s decision could’ve been made to retain the suspense of eliminations, much like reality shows on cable TV. Rhythm & Flow will release its first four episodes — the audition process of the series — on October 9, followed by episodes 5 to 7 one week later on October 16 and final episodes 8 to 10 wrapping up the show on October 23.
Netflix is following a model similar to Disney+, the latter debuting episodes of shows like The Mandalorian and Loki per week. This could be a new method to help build conversation regarding its highly-anticipated original shows and to prevent spoilers for those who haven’t binged the shows yet.