Popeyes Says "BYOB (Bun)," Make Chicken Sandwich With Tenders During Shortage
In an effort to keep its chicken sandwich hype alive amidst a devastating shortage, Popeyes has announced a new comedic initiative that encourages customers to BYOB (bring your own bun) into any Popeyes location to make DIY chicken sandwiches with its three-piece tender menu item. The campaign was announced via Twitter (shown below) and features Popeyes customers fumbling with chicken sandwich materials, all while questioning the validity of the initiative.
Popeyes is attached to the level of attention its chicken sandwich has gotten for good reason. Following the frenzy, reports detailed that the fried chicken chain apparently doubled its store traffic and sold about 1,000 chicken sandwiches per Popeyes location per day. In addition, the sandwich accounted for an astonishing 30 percent of the restaurants sales while it was still in stock. Now, the company is going as far as to make fun of themselves in hopes of maintaining the buzz.
Popeyes isnt the first fast food chain to take a humorous approach to keeping sales numbers up, though. Once Wendys became known for its witty Twitter roasts, the company has been keeping up with the persona ever since. Popeyes direct competitor KFC began reviving its Colonel Sanders mascot as a cultural figure back in 2015, and most recently created a dating simulator featuring the mascot in hopes of keeping the characters momentum going.
In an effort to keep its chicken sandwich hype alive amidst a devastating shortage, Popeyes has announced a new comedic initiative that encourages customers to BYOB (bring your own bun) into any Popeyes location to make DIY chicken sandwiches with its three-piece tender menu item. The campaign was announced via Twitter (shown below) and features Popeyes customers fumbling with chicken sandwich materials, all while questioning the validity of the initiative.
Popeyes is attached to the level of attention its chicken sandwich has gotten for good reason. Following the frenzy, reports detailed that the fried chicken chain apparently doubled its store traffic and sold about 1,000 chicken sandwiches per Popeyes location per day. In addition, the sandwich accounted for an astonishing 30 percent of the restaurants sales while it was still in stock. Now, the company is going as far as to make fun of themselves in hopes of maintaining the buzz.
Popeyes isnt the first fast food chain to take a humorous approach to keeping sales numbers up, though. Once Wendys became known for its witty Twitter roasts, the company has been keeping up with the persona ever since. Popeyes direct competitor KFC began reviving its Colonel Sanders mascot as a cultural figure back in 2015, and most recently created a dating simulator featuring the mascot in hopes of keeping the characters momentum going.