Producer Kenny Beats and Atlanta rapper Key! (who recently collaborated on the ‘777’ project) pulled up to Good Records to take the Rhythm Roulette challenge. KB tied a purple bandana over his eyes and selected three records: The Cure ‘Hoover,’ Robin Kenyatta’s ‘Gypsy Man,’ and The Rick Curtis Affair. After dropping the needle all over the place, he snatched a few fire breaks. “I got one thing from The Cure, and I got three off that crazy gypsy-looking dude with the blonde hair, but nothing really from the Sonny & Cher–looking guy. This one seems fire…” Kenny Beats, who has worked with A$AP Ferg, Ab Soul, Smoke DZA —to name a few—soon cooked up an ill trap beat for Key! to bless with some filet mignon bars. Check out the latest episode of Rhythm Roulette right now. Subscribe to Mass Appeal here: http://goo.gl/LqG3wZ --------------Mass Appeal-------------- Website: http://massappeal.com Twitter: http://twitter.com/massappeal Instagram: http://instagram.com/massappeal Facebook: http://facebook.com/massappeal What started as a humble graffiti ‘zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a media collective led by authentic voices and inspired minds. We are a platform for radical creatives who are transforming culture.

Watch KEY! take on life and aliens in this day-in-the-life claymation saga! Claymation by William Child

Watch the official music video for "Love On Ice" by KEY! & Kenny Beats Feat. 6LACK. Executive Produced by Erise Management Directed by David Wept

Director: Motion Picture Sh!t Follow KEY!: Instagram: https://www.instagram.com/fatmankey Twitter: https://www.twitter.com/fatmankey Facebook: https://www.facebook.com/fatmankey

Funny? “Hilarious” OUT NOW on all platforms! Jay Critch x Kenny Beats #CableGuy Composed by Kenny Beats Stream the song on all platforms: https://foundation-media.lnk.to/CableGuy Follow KEY!: Instagram: https://www.instagram.com/fatmankey Twitter: https://www.twitter.com/fatmankey Facebook: https://www.facebook.com/fatmankey

BRUH with Awful Records. New Episodes Every fourth Friday of the Month at 6 PM EST on Red Bull Radio on https://www.redbullradio.com/shows/bruh-awful-records Season 3 Episode 4. Zack Fox interviews KEY! on BRUH with Awful Records. Shot & Edited by: Bobby Lee Palmer

Kelly Price Freestyle (Official Video) Key!

Hater (Official Video) Key! w/ Kenny beats Dir. @JIMMYREGULAR

Kenny Beats is a 27-year-old producer who's taking over the game with collaborations that range from 03 Greedo to Rico Nasty- so we went to visit him in the studio to talk about some of his favorite sessions and how they all went down. Follow him at @kennybeats on Instagram for updates Animations by Oblivious Edits #KENNYBEATS #NBAYOUNGBOY #RICONASTY #SKIMASK

official video

BRUH with Awful Records. New episodes every fourth Friday of the month at 6 PM EST on Red Bull Radio https://www.redbullradio.com/shows/bruh-awful-records Season 2 Episode 7. Zack Fox interviews Kenny Beats on BRUH with Awful Records. Shot & Edited by: Saru (@asksaru)