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How to Kill Your Own Company | Nadya Zhexembayeva | TEDxBucharest

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“The Reinvention Guru”, introduced to us the concept of the “Titanic Syndrome”. She uses the Titanic and its famous story as a metaphor for giants of the business industries who, due to their inability to change, “sink” like the ship rather than stay afloat and thrive in an ever changing world. Nadya tells us with fervent passion that “When you invite change into your life, when you allow yourself to reinvent, you earn the right to choose a new option. Change is not the enemy, it’s a beautiful freedom to make any choice you want”. Reinvention Specialist. Sustainability strategist. Businesswoman. Author. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx